Creative solutions are part of sales promotions

First we attract attention with great visuals, then explain the advantages in text, and finally crystallise it all into chewable form. Easier said than done, isn't it?

What then dictates a good, creative solution that works? All our planning procedures are about one thing: The ability to get people up and doing things.  A poor solution, meanwhile, won’t get anybody to do anything at all. Both cases, however, are easily assessed and measured, and we leave nothing to guess work.

A memorable impression on the customer’s retina

People remember things more easily when given something to do with their hands in addition to reading. Interesting, motivating colours also affect the memory and facilitate understanding. Making things straightforward and easy to read are important in marketing communications. Brochures and manuals are appreciated by existing customers but rarely attract potential customers. Looking at things from afar makes it easier to spot the essential, which is why crystallization processes within a company can be time-consuming.

Fun and positive things are better remembered

There isn't enough positivity in the world – this applies to communications and marketing, too. If we can raise even the slightest smile on the recipient’s lips, we’ve already partly succeeded. We have at least softened the ground, making it easier for the message to get through.

Testing brings results

Sometimes it’s hard to find the one single strong feature or element that you want to convey.  That’s why we usually favour testing.  Just as prices and special offers can be tested, so can colours, headings and pictures. So we can find definite results as to exactly how to continue approaching customers.